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- By David Fisher
- 04 Sep 2026
Authorities have called it as among the biggest scams of its type in the Britain.
In all 14 defendants have been convicted for their part in a £28m conspiracy to cheat in excess of 3,500 holiday ownership owners.
The victims were keen to terminate decades-old holiday ownership agreements and went looking for assistance.
A large number were in the age range of 60 and 80. More than 500 of them surrendered over £10,000, and one individual paid over £80,000.
Those victimized were faced intense presentations lasting up to six hours. They were left out of pocket, owning worthless fake "credits" and remained bound by expensive holiday ownership agreements they often use.
The business at the core of the scheme was the timeshare resale company. They accepted clients' cash to fund the owners' opulent standard of living of prestigious schooling, millionaire mansions and private jets.
The man at the top of the company, Mark Rowe, was sentenced to a 90-month prison term in January for deceptive scheme.
On Friday, his partner another individual was among the last group to hear their sentences.
She received a two-year deferred imprisonment at the London court after confessing to illegal fund handling.
The outcome represents a long time coming and marks a huge win for the people who spoke out, the law enforcement and the Crown.
The initial awareness of SMT emerged during the summer of 2016. The position was in the investigations unit of a media outlet, creating current affairs features.
A acquaintance mentioned that his mother had inherited the use of a holiday property in a European resort and, after long-term use, had begun looking to get out of the deal.
It is important to recall how widespread holiday ownership had become with UK travelers in the eighties and nineties.
Holiday ownership permitted families to access the same accommodation every year, or swap their weeks with additional holders who had apartments in alternative destinations. Roughly 600,000 sun-lovers seized that chance.
The first timeshare rush was linked to a many stories about unscrupulous sellers mis-selling properties. They appeared frequently on public interest broadcasts.
The standard vacation property deal bound owners for many years.
By 2016, those investors who had experienced their regular accommodation in the sunshine for decades were getting older, and a large proportion were hoping to end their association to their holiday properties.
A number had reduced ability to travel and couldn't get to their properties. Others just believed they'd got all they wanted from them. And some had passed away, in numerous instances passing on their family members to take over the deals - along with their yearly fees and service charges.
And that's where the relative had ended up. She browsed the internet for options and came across the organization, a firm whose online presence claimed to release her from her contract.
However, having paid a fee and booked a meeting with them, her relatives had doubts.
Additional investigation revealed many victims saying they had submitted funds and received no benefit in return. Actually, they had suffered financially. A lot of it.
The reporting group commenced probing what was going on. It quickly became clear that there were some shady characters working within the timeshare resale sector.
A legal professional had many grievance cases preparing to take action against the organization.
Reporters contacted people who had used the firm and they each reported similar experiences. They thought the business would acquire their investment from them but when they participated in a session (for which they made an advance payment) they were advised there was no market for their property.
Instead, they were encouraged - in fact coerced - to commit further cash acquiring "the firm's incentive scheme", associated with the outfit's parent company, Monster Travel.
What exactly these were was rather ambiguous. They seemed similar to a type of exchange medium, providing cheaper vacations and amenities and retail offers.
And they were seemingly "tradable" with other owners, eventually.
Paying cash up front now would lead to an eventual payoff that would pay for SMT's fees and leave the timeshare holder ahead financially, liberated eventually from their burdensome deal.
Too good to be true? Certainly, that proved correct.
If these accounts were accurate, this was a massive scam.
The technique is termed a "misleading sales."
A business - specifically SMT - "lures the customer by marketing a defined offering and then say that's not available, pushing the client to another, inferior option.
That's illegal. Armed with all the testimony we had assembled, we argued to covertly record one of the company's meetings.
This takes dedication, work, and strong justifications for why this is the only way to collect the data needed to confirm deceptive practices.
Once authorized, our compact group set up a appointment with one of the company's representatives in the location.
Posing as a potential client hoping to help his mother out of her timeshare contract|holiday ownership agreement