The platform is rolling out a fresh option that allows them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the service announced that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread release. This development aligns with a surge in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising channels on another major platform exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, from AI artwork to educational videos, and we aim to give people the power to adjust the amount of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its app labeled as AI-generated. Collectively, in excess of 100 m videos are added to the service each day, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they view by accessing the content preference feature in the application and choosing “AI-generated content”. Other topics that can already be adjusted under the tool encompass politics, style, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate users to label convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the app will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing AI-generated material. This action is intended to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally establishing a $2m awareness program for experts and institutions to create learning resources about responsible artificial intelligence. This program will support educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, amid debate over proposals to cut jobs for a large number of safety staff in Britain. It is set to reduce 439 jobs in its trust and safety department in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it has to be seen by people. TikTok announced a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
